AdvertisingBrandingDigitalPrint
“Brand X” (Jyseleca)
“Brand X” (Jyseleca) is a rheumatoid arthritis drug by Gilead. During the development phase the brand name was yet to be release and so “Brand X” was used as a placeholder. I touched almost every piece of their initial roll out and ensured consistency across all. Along with my team, I maintained the 80+ page brand guideline document, created working file templates and the logo suite which were shared globally.
